PRESS

BABYBJÖRN® Named Export Company of the Year in Sweden

April 25, 2005— Stockholm

Family company BABYBJÖRN® AB has received the Swedish Trade Association's prestigious award Export Company of the Year. BabyBjörn's founder and CEO, Björn Jakobson, received the award from His Majesty the King of Sweden at the Swedish Export Day in Stockholm, on Monday, April 25. The Export Company of the Year award is presented to a company, which has showed a strong increase in exports over the past few years with successes on several markets. A total of six Swedish companies were nominated.

"It is with great pleasure and honour that we receive this award", Björn Jakobson said. "It is also encouraging for BabyBjörn's employees, distributors, retailers, sales representatives and customers in all our markets. The reason why we stand here today is because of the hard work of everybody involved in selling BabyBjörn's products to other countries."

The Swedish Trade Association: "BABYBJÖRN® has consistently, during an extended period of time, built a strong brand with the objective to satisfy a specific customer need by providing safe and functional products for babies and small children. BABYBJÖRN® has proven that a small company with limited resources can take the step from the Swedish home market to a profitable expansion abroad. The jury has put extra weight on the fact that BABYBJÖRN® during the period 2001 - 2005 has shown a strong export development, coupled with high profitability and organic growth. This also means that BABYBJÖRN® has contributed to the Swedish economy in a positive way by creating valuable growth and job opportunities at home."

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