PRESSBABYBJÖRN® Baby Carrier Air Recognized as 2006 Innovation Award WinnerJuvenile products trade experts honor cool, breathable baby carrier
July 18, 2006— Danderyd, SwedenBABYBJÖRN®'s light and sporty BABYBJÖRN® Baby Carrier Air won a coveted Innovation Award this May at the 2006 International Juvenile Products Manufacturers Association (JPMA) Show in Orlando, Fla. The annual JPMA Innovation Awards recognize the year's best new juvenile products, which are chosen by a committee of baby product experts and media representatives. Only 10 winners were selected from more than 120 competitors. "The JPMA Innovation Awards highlight some of the most exciting new products in the marketplace today," said JPMA communications director Jamie Dunn. "The BABYBJÖRN® Baby Carrier Air was selected based on innovation, marketability, trend setting potential, appeal and usefulness." BABYBJÖRN® Baby Carrier Air's combination of three breathable mesh fabrics keeps baby and parent cool and comfortable. In fact, Baby Carrier Air offers up to 138 percent better heat dissipation and up to 30 percent better moisture dissipation than any other baby carrier. The award-winning baby carrier delivers on all the BABYBJÖRN® standards of safety, function, quality, ease of use and style. BABYBJÖRN® Baby Carrier Air features wide, padded shoulder straps, size adjustment buckles, padded and adjustable head support, and a small, attached pouch into which the carrier can be quickly folded for easy portability. The machine washable material is Oeko-Tex Class 1 certified, which means it is guaranteed harmless to infants. "We are thrilled that a highly respected organization such as JPMA has recognized our outstanding product," said Björn Jakobson, founder and chief executive officer of BABYBJÖRN®. "The BABYBJÖRN® Baby Carrier Air is extremely functional and stylish, and the Innovation Award is a testament to our high standards of quality and innovation." BABYBJÖRN® Baby Carrier Air is available in baby specialty stores throughout the United States and Canada. Offered in two-color combinations— gray & white and blue & white— it has a suggested retail price of $99.95. |
BabySwede LLC
5700 Lombardo Center Drive
(866) 424-0200 toll free |